July 21, 2010

Iron Lion, Round Card

Filed under: Design,Marketing — admin @ 9:04 am

3-inch round business cards for Iron Lion Disc Golf Supply

Iron Lion Disc Golf Supply in Moline, Ill., contacted me looking for a business card presentation that was more exciting and eye-catching than their previous black-and-white rectangle card. When I pitched the idea of round cards, they didn’t hesitate. Their business is based on discs, so it made sense to represent that with the card as well.

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January 20, 2010

Produce results

Filed under: Marketing,Uncategorized — Tags: , — admin @ 9:26 am

In addition to my business cards, which I’ll have on me at all times, I also will have a leave behind item for planned meetings.

Oranges won’t be the only place these stickers will show up, but so far, that’s the most clever use I can conjure up for them.

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January 15, 2010

Bring on the free lunches

Filed under: Marketing — Tags: , , — admin @ 11:31 am
Orange Guy, Inc. business cards

Orange Guy, Inc. business cards

Got my cards in the mail.

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January 14, 2010

90%

Filed under: Rambling — Tags: , — admin @ 12:20 pm

“I would venture to say that 90 percent of a decorator’s work is completed on Thursdays and Fridays. The rest of the week, I’m not entirely sure.”

– Mary Alice Yeskey from Charm City Cakes on “Ace of Cakes”

“Ace of Cakes” is a guilty pleasure of mine. I don’t set the DVR for it, but if it’s on, I’ll watch. Impressive cakes aside, I enjoy the window into their work environment, which is incredibly conducive to the creative process.

Which leads to that quote up there. Mary Alice opened the episode with it and a montage followed of the employees having some fun. I grabbed my notepad and jotted down what she said. My wife immediately hit me with, “Don’t put that online, people will think you goof off, too.” She knows me.

Do I believe the folks at Charm City Cakes only are productive on the last two days of the work week? Not a chance. But I know that mental downtime is big part of being creative. Goofing off is often part of the process. Creativity is not something that you turn on at 9 a.m. and shut off at 5 p.m. … I’d be a bit wary of any clock-watching designer. I’d wager that inspiration strikes me more frequently when I’m in the midst of the most mindless task (mowing the lawn, showering, jogging, riding my bike, etc.) than when I’m parked in front of the computer. I sketch ideas on whatever scrap of paper is handy so later I can see how they translate to the screen. Just because I’m not currently pointing and clicking doesn’t mean I’m not working.

All work and no play makes creativity decay.

I’d be lying if I told you there was great structure to my work flow.  To me, creativity and first shift are reluctant playmates. I work (and work hard, too) when inspiration makes its presence known. It’s that waiting for inspiration that can be frustrating to an onlooker. Rest assured, it’s part of the process.

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November 27, 2009

Almost there. Almost.

Filed under: Design,Rambling — Tags: , — admin @ 5:30 pm

This little site of mine is about a week and half old and I’ve been tweaking it pretty much nonstop. There’s a lot I have to get done before I’m ready to flip on the open sign for this little business venture, but the thing that stalled me the most was digging through my archives of work.

It was kind of like looking at a family photo album. Each design piece I looked at sparked a memory: some good, some bad, some proud, some embarrassing. I was digging pretty deep at one point and kept thinking, “What was I thinking?” Sure, some of my early work looks spectacularly awful by today’s standards, but like that high school yearbook photo with the skinny tie and the cardigan sweater, I just have to remember that at the time, it was the best thing going.

Back to this site, I’m almost done. Just a couple sections to wrap up and then it’s time to deal with the state and find an accountant. Paperwork, oh how I’m avoiding you.

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Not my thing …

Filed under: Design,Rambling — Tags: , — admin @ 11:56 am

The second I made that “blog” button, I knew I’d regret it. Integrating a Word Press blog into a web site so it looks like it belongs is not something I had any clue how to do. I know people who could probably do it in their sleep or would consider the easier option to be scripting their own blog software from scratch.

Yet, here we are. I’m almost there. I don’t ever want to do it again. I know a guy who does this kind of stuff.

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